Amazon miniTV free video streaming service unveiled in India: Here’s what it offers

Amazon has lastly unveiled a brand new free video streaming service ‘miniTV’ in India that can enable customers to look at curated content material throughout web-series, tech information, meals, magnificence and style, amongst others.

The service might be accessible on Amazon’s purchasing app and might be ad-supported.

“miniTV has professionally created and curated content across web-series, comedy shows, tech news, food, beauty, fashion and more…With the launch of miniTV, Amazon.In shopping app is now a single destination for customers to shop from millions of products, make payments and watch free entertainment videos,” a press release stated.

While miniTV is accessible on Amazon’s purchasing app for Android telephones, it might be prolonged to iOS app and cellular internet over the approaching months, it added.

With this launch, Amazon has two video leisure choices in the nation miniTV and Prime Video.

MiniTV is free and doesn’t require a separate app, whereas Prime Video requires a Prime subscription and offers content material like Amazon Originals, motion pictures and TV reveals in English and 9 Indian languages.

MiniTV will supply content material from studios like TVF, Pocket Aces; comedians akin to Ashish Chanchlani, Amit Bhadana, and Shruti Arjun Anand; tech professional Trakin Tech; style and wonder specialists akin to Sejal Kumar and Malvika Sitlani; and food-related content material from Kabita’s Kitchen and Gobble.

Content consumption has grown manifold in the previous few years, particularly amid the pandemic. OTT platforms like Netflix, Amazon Prime Video, Disney+Hotstar and Zee5 have seen vital development in consumer numbers.

By including content material to e-commerce platforms, firms are hopeful of driving better engagement and rising the period of time spent on these platforms.

Amazon rival, Flipkart had launched an identical service in 2019. The video streaming service ‘Flipkart Videos’ can be ad-supported and is accessible for free for customers on Flipkart’s app. The content material accessible is a mixture of quick movies and episodic sequence.

However, information round consumer numbers or time spent was not accessible.

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