Technology

Apple Sees Considerable Loss in TWS Earbuds Market Share: Counterpoint


Truly wi-fi earbuds section noticed a tepid quarter-on-quarter progress in the worldwide market in Q2 2021, Counterpoint Research reviews. Apple reportedly misplaced important share in each gross sales quantity and worth regardless of massive worth drops on the AirPods. Counterpoint says Samsung managed to realize from Apple’s losses in the YoY TWS market share, whereas Xiaomi was a standout throughout sub-$100 (roughly Rs. 7,200). Overall international unit gross sales and worth of the TWS section is reported to have risen solely by 1 p.c and 9 p.c, respectively. This is probably going a results of the contemporary lockdowns in a number of areas in the course of the interval.

Counterpoint Research says that although the QoQ progress was sluggish, the worldwide TWS market loved 27 p.c YoY market progress in contrast with 2020’s COVID-19 impacted Q2. Even although Apple’s Q2 2021 YoY TWS market share declined considerably, Counterpoint says that the tech big is probably going not nervous about this momentary loss. Liz Lee, senior analyst at Counterpoint says, “I think the third generation AirPods expected next month could be a massive hit. It’s been so long since we’ve seen a new release, and if you factor in some attractive pricing, it’s very possible the AirPods 3 could push overall sales for Apple TWS hearables past 80 million for the year.”

As talked about, the report provides that Samsung grabbed an enormous portion of the TWS Q2 2021 premium section, whereas Xiaomi was a standout throughout sub-$100 section. India’s boAt took the eighth spot in the worldwide TWS market backed by nice beneficial properties in the house market. JBL, JLab, and QCY actually wi-fi manufacturers noticed a rise in Q2 2021 YoY market share, in accordance with Counterpoint.

Counterpoint additionally notes that Samsung, JBL, and Xiaomi have raked in important income share in Q2 2021. Lee explains that that is partly due to out-performance in China, the place there’s a sturdy ecosystem of smaller funds manufacturers. “Despite this expansion, as well as declines in the US, the sub-$100 and premium markets continue inching towards parity in terms of volume. This trend is likely to be accelerated by Apple in the coming months, and I wouldn’t be surprised if the premium segment pushes past 50 percent in the second half,” Lee says in the report.


Can Nothing Ear 1 — the primary product from OnePlus co-founder Carl Pei’s new outfit — be an AirPods killer? We mentioned this and extra on Orbital, the Gadgets 360 podcast. Orbital is accessible on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

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