China Said to Slow Game Approvals to Enforce Tough New Rules

China is reviewing new video games to guarantee they meet stricter standards for content material and safety of kids, Bloomberg News mentioned on Thursday, citing folks acquainted with the matter.

The media watchdog is re-evaluating titles submitted for approval by recreation builders from Tencent to Netease to make sure that they adjust to contemporary curbs imposed in August, the report said.

Tencent declined to touch upon the report, and Netease didn’t instantly reply to Reuters’ request for remark.

Last month, China forbade greater than three hours of video video games per week for these youthful than 18, a stringent rule aimed toward halting a rising dependancy to what it as soon as referred to as “spiritual opium”.

Late in August, the National Press and Publications Administration (NPPA) requested builders to resubmit titles in keeping with the brand new measures, the report mentioned.

Regulators are cracking down on more and more fashionable zombie-themed video games which might be thought-about “too scary” by NPPA requirements, it added.

Scrutiny was additionally stepped up on topics regulators think about undesirable, corresponding to “boys’ love” themes which have lately develop into stylish, it mentioned.

China has cracked down on a broad vary of industries from tech to schooling and property because it tightens management after years of runaway progress.

© Thomson Reuters 2021

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