Entertainment

Covid-19 spike forces filmmakers to (*105*) film releases; Rs 105 crore is at stake – Times of India


With theatres reopening, Bollywood introduced a bunch of large movies for theatrical launch over the following months. However, with the most recent surge in Covid circumstances, a number of movies at the moment are being postponed.

Among probably the most-hyped movies being pushed for now is the Amitabh Bachchan-Emraan Hashmi starrer ‘Chehre’, which was scheduled to arrive on April 9. The Rani Mukerji-Saif Ali Khan starrer ‘Bunty Aur Babli 2’ won’t be releasing on its scheduled date, April 23, both. The Rana Daggubati-starrer ‘Haathi Mere Saathi’ (initially slated for March 26), has additionally been pushed for now regardless of its Telugu model ‘Aranya’ and Tamil model ‘Kaadan’ having opened on the designated date. Ram Gopal Varma’s ‘D Company’ and the Punjabi biggie ‘Puaada’, starring Ammy Virk and Sonam Bajwa, are additionally awaiting new launch dates now.

A tough film commerce estimate suggests Rs 105 crore is at stake with these initiatives getting delayed.

Trade analyst Atul Mohan agrees that the (*105*) is going to price filmmakers cash. “These films have been promoted heavily but are not releasing. Now whenever the new release date is decided, they would have to be promoted again. Also, the makers have to bear the interest of these investments on these projects,” he says.

However, most within the commerce really feel this is the one approach out for now.

“The film industry is already bleeding, but health is most important and producers are realising this. Also, because of night curfew in Maharashtra, theatres can’t have shows beyond 8pm. Delaying the release is a step in the right direction,” says commerce analyst Taran Adarsh.

A press release put out by the ‘Haathi Mere Saathi’ staff learn: “Dear viewers, It pains us to share this news but given the Covid-19 situation in the Hindi markets, the team of ‘Haathi Mere Saathi’ has decided to hold on to the release of the film. We shall keep you posted on further developments. However, we will be releasing ‘Aranya’ and ‘Kaadan’ in the South markets on the 26th of March.”

Here’s a fast test on the movies being postponed for now:

Chehre

Directed by Rumy Jafry, ‘Chehre’ will not launch on April 9. The psychological thriller stars actors Amitabh Bachchan, Emraan Hashmi and Rhea Chakraborty.

Haathi Mere Saathi

The Rana Daggubati starrer was slated to hit screens on March 26. However, it has been postponed due to the rising Covid circumstances, notably in Mumbai. However, the Tamil and Telugu variations, ‘Kaadan’ and ‘Aranya’, have launched as per schedule.

Puaada

The launch of Ammy Virk and Sonam Bajwa-starrer Punjabi rom-com was initially set to occur in June final yr, however was delayed as a result of of the pandemic. Two launch dates have since been introduced — March 11 and April 2. However, the film has been deferred once more, from its April 2 date.

D Company

Ram Gopal Varma’s new gangster drama has additionally been pushed for launch. The filmmaker lately took to Twitter to announce the information.

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