Facebook paying up to $50,000 to creators to popularise its Clubhouse rival: Report

New Delhi: Meta-owned Facebook is reportedly paying creators up to $50,000 to use the platforms Live Audio Rooms function, a rival to audio chat app Clubhouse. According to The Information, Facebook is providing to pay musicians and different celebrities “tens of thousands of dollars to host sessions on its new live audio feature”.

“Production companies working for Facebook, owned by Meta Platforms, have contacted music artists and social media stars in recent weeks offering payment packages to host Facebook Live Audio Rooms, according to two people with direct knowledge of the outreach,” the report mentioned on Thursday.

Facebook is providing to pay musicians and different creators “$10,000 to $50,000 per session on its five-month-old live audio product, plus a fee for guests of $10,000 or more”, the report talked about.

The social community needs creators to host 4 to six classes no less than half-hour in size. Live Audio Rooms was launched within the US in June.

Meta CEO Mark Zuckerberg had mentioned in July this yr that the social community would pay $1 billion to creators by the tip of 2022. The Meta-owned Instagram can also be doing the identical to increase its TikTok-rival Reels, paying creators up to $35,000 to publish to the platform. Also Read: Flipkart forays into healthcare; to take on PharmEasy, Tata 1mg with majority stake in SastaSundar

TikTok additionally has a Creator Fund whereas Twitter has a paid “accelerator” programme for its audio function referred to as Spaces. Also Read: Instagram in hot water? US states begin probing app’s effects on children

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