Global TWS Market to Grow 33 Percent in 2021, Apple to Lead: Counterpoint

Global really wi-fi (TWS) earbuds market will develop 33 % year-on-year in 2021 and attain 310 million items, in accordance to market analysis agency Counterpoint. The agency mentioned that the proportion of gross sales of the low- to mid-end fashions has elevated quicker than anticipated due to the financial downturn and associated uncertainties. That development has additionally influenced the market efficiency of high-end manufacturers. However, corporations together with Apple, Xiaomi, and Samsung led the market in 2020, and are anticipated to retain their management positions this 12 months. The pattern of working and finding out from residence owing to the COVID-19 pandemic can also be probably to play an important position in the section’s development in 2021.

Counterpoint in its Global Hearables (TWS) Market Forecast, 2021-2023 report, has predicted a substantial development in the worldwide TWS earbuds market in 2021. Apple will preserve its management by promoting round 84 million items of its AirPods, although it would lose its share by 4 % from 2020, in accordance to the report. And Xiaomi and Samsung are forecast to retain their 9 and 7 % market share, respectively.

The market of TWS earbuds will make aggressive strikes in the fourth quarter of 2021 across the time when Apple and different manufacturers are anticipated to launch their new merchandise, the report mentioned.

“Most anticipated is a new release from Apple, its first in two years. We expect it to be one of the biggest drivers of TWS market growth from Q4 2021 to the next year,” mentioned Liz Lee, a senior analysis analyst at Counterpoint.

Apple is predicted to proceed its management in the TWS earbuds market globally in 2021
Photo Credit: Counterpoint


Although Apple is anticipated to proceed its management, the analysis agency predicts that there will probably be excessive development of the low- to mid-end section, which is able to proceed by way of the 12 months. The pattern will, nevertheless, progressively shift to the mid- to high-price section in the longer term, Lee mentioned.

“Most premium brands will add advanced features and various functions to their new models and create high value addition in the long term. Meanwhile, low- to mid-priced brands will further enhance price competitiveness to compete for market share,” she added.

In 2020, Counterpoint famous that the market of TWS earbuds grew 78 % year-on-year and barely exceeded the preliminary annual estimate for the 12 months to attain 233 million items. However, low- and mid-price section merchandise had been mentioned to be the expansion drivers in 2020.

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