Technology

Google adds new visual search features in purchasing, video push


New Delhi: Alphabet Inc`s Google on Wednesday unveiled search features coming quickly that may put photos relatively than textual content on the coronary heart of queries and doubtlessly increase its function in e-commerce and its dominance in on-line video.

Google had mentioned in May that advances in synthetic intelligence software program would start to permit searchers to combine pictures and textual content to search out no matter they’re after. During its livestreamed Search On convention on Wednesday, it mentioned these promised features would arrive inside months by means of its Google Lens search instrument.

“With this new capability, you can tap on the Lens icon when you`re looking at a picture of a shirt, and ask Google to find you the same pattern — but on another article of clothing, like socks,” Senior Vice President Prabhakar Raghavan mentioned. “This helps when you`re looking for something that might be difficult to describe accurately with words alone.”

The know-how additionally kinds inside movies, together with on Google`s YouTube, already the web`s greatest streaming service.

“Your bike has a broken thingamajig, and you need some guidance on how to fix it,” Raghavan mentioned. “The point-and-ask mode of searching will make it easier to find the exact moment in a video that can help.” Also Read: 7th Pay Commission: Family pensioners can now get Rs 1.25 lakh monthly pension, check new rule

Users will be capable of run reverse-image searches when browsing on the Google iOS app or the Chrome desktop browser. Selecting a picture will pull up comparable on-line visuals, which may assist buyers discover the place to purchase gadgets seen in pictures and in the end cause them to Google Shopping, its rival to Amazon.com Inc`s market. Also Read: Air India disinvestment: Govt starts evaluation of Tata, SpiceJet founder’s bids



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