San Francisco: Meta-owned photo-sharing platform Instagram is reportedly shutting down its standalone messaging app, Threads, by the end of this year.
According to TechCrunch, Instagram is planning to alert its current Threads customers with an in-app discover starting on November 23, which is able to direct them to return to Instagram to message their pals going ahead.
Threads was launched in 2019 as a companion app to Instagram shortly after the corporate shut down its different standalone messaging app, Direct.
Instead of focusing solely on the inbox expertise, Threads was constructed as a “camera-first” cell messager designed to be used for posting standing updates and staying in contact with these you designated as your “Close Friends” on Instagram.
The app did not acquire mainstream adoption, nonetheless. But as a substitute of iterating on the expertise, Threads obtained little consideration till a revamp final year, which made it potential to message everybody, not simply “Close Friends”, as Direct had as soon as supplied.
Though the app had supplied a method to replace your Status, and even robotically replace it, based mostly in your location, it had been troublesome to navigate between the completely different sections of the app till the 2020 redesign, the report mentioned.
With the replace, Instagram tried to make it simpler to swap between pals’ Stories, the Camera interface, and different components of the expertise. It nonetheless did not operate as a fast method to learn by means of your messages, although, and did not acquire important traction on account of the adjustments.
The app was ranked No. 214 within the Photo and Video class on the US App Store, a sign of its continued failure to catch on with a broader viewers.
The closure comes at a time when Meta (previously, Facebook) is revamping its messaging platforms.