Mi 11 Ultra is ready to launch in India with a beginning value of over Rs. 70,000, Gadgets 360 has learnt. The new smartphone debuted in China alongside the Mi 11 Pro, Mi 11 Pro, and the Mi 11 Lite 5G earlier this week. The Mi 11 Ultra additionally acquired a world announcement shortly after its China debut. Xiaomi has supplied options together with a 50-megapixel major Samsung GN2 digital camera sensor, 2K AMOLED show, secondary show at the again, and Qualcomm’s Snapdragon 888 SoC on the Mi 11 Ultra to make a compelling flagship.
An individual conversant in the event instructed Gadgets 360 that the Mi 11 Ultra will likely be obtainable for buy in the Indian market with an preliminary price ticket of over Rs. 70,000. This would be the costliest price ticket that Xiaomi has placed on a smartphone since its arrival in the nation again in July 2014.
The Chinese firm has already started promoting the launch of the Mi 11 Ultra as a ‘Superphone’ debut to set the pitch forward of its official announcement.
Gadgets 360 has learnt that comparable to different flagship telephones below its Mi collection, Xiaomi is not going to domestically produce the Mi 11 Ultra initially and can import its early items from China. This would end result in some import obligation burden on the pricing of the smartphone.
To give some perspective, the Mi 11 Ultra was launched in China with a beginning value of CNY 5,999 (roughly Rs. 67,000) for the 8GB RAM + 256GB storage configuration. It additionally comes in 12GB RAM + 256GB storage possibility at CNY 6,499 (roughly Rs. 72,600) and the top-end 12GB RAM + 512GB storage mannequin at CNY 6,999 (roughly Rs. 78,200). The Mi 11 Ultra can be making its way to Europe with a price ticket of EUR 1,199 (roughly Rs. 1,03,400) for the 12GB RAM + 256GB storage possibility.
Xiaomi has supplied high-end specs together with a 6.81-inch 2K WQHD+ E4 AMOLED quad-curved major show, Snapdragon 888 SoC, and a triple rear digital camera setup with the 50-megapixel Samsung GN2 major sensor. The telephone additionally has a 1.1-inch AMOLED show at the again to simply seize selfies from the rear cameras. Further, there are options corresponding to 5G assist, 67W wired and wi-fi charging, and an IP68-certified construct to appeal to prospects.
The Mi 11 Ultra may be projected as a powerful competitor in opposition to the likes of the Samsung Galaxy S21 and the OnePlus 9 Pro. At the identical time, it should additionally assist Xiaomi get an understanding of the premium section that it did attempt to attain in the previous with the Mi 10 that was launched at a starting price of Rs. 49,999. It, nevertheless, failed to mark any main success with that mannequin.
Prabhu Ram, Head of Industry Intelligence Group at market analysis agency CyberMedia Research (CMR) mentioned that Xiaomi would want to ramp-up its model consciousness and leverage its value-for-money attraction in the hyper-competitive premium smartphone section to transfer forward with a mannequin just like the Mi 11 Ultra.
“Xiaomi has packed all the attractive top-of-the-line flagship specs, including the camera, in its upcoming Mi 11 Ultra,” he instructed Gadgets 360. “While It is a strong premium product offering, Xiaomi needs to back it with attractive pricing, coupled with strong go-to-market and channel strategy.”
Xiaomi has partnered with Amazon for promoting the Mi 11 Ultra on-line — alongside its personal Mi.com website — shortly after its official India launch, which is planned for April 23. The firm can be anticipated to quickly kick off some offline and on-line campaigns to create some hype for the brand new smartphone.
Although Xiaomi has continued to lead the smartphone market in India for the previous few quarters, the corporate has to date gained reputation for its reasonably priced smartphones.
The information shared with Gadgets 360 by analyst agency Counterpoint Research reveals that in the fourth quarter of 2020, Xiaomi was at three p.c share in the premium section that contains telephones between Rs. 30,000–Rs. 45,000. In distinction, Apple led the section with 49 p.c share adopted by OnePlus at round 21 p.c.