Technology

Telegram Launches Sponsored Messages, Promises User Privacy


Telegram has introduced the launch of Sponsored Messages on its platform — a software that can enable anybody to advertise their channels and bots. Sponsored Messages will probably be seen to in public channels on Telegram which have greater than a thousand subscribers. It will probably be restricted to 160 characters as properly. Currently, the characteristic is in check mode. Telegram says as soon as they’re rolled out and permit it to cowl primary infrastructure prices, the app will share advert income with the admins of the channels through which Sponsored Messages are displayed.

Telegram founder and CEO Pavel Durov on November 19 announced the launch of Sponsored Messages by way of a weblog put up. He confirmed that Sponsored Messages wouldn’t seem in your chat listing, personal chats, or teams. Also, there will probably be no advertisements in chats on Telegram. The Sponsored Messages will seem based mostly solely on the subject of the general public channels they’re proven in, the corporate has mentioned.

Telegram CEO has careworn that consumer privateness is not going to be compromised with this new characteristic, saying that no consumer knowledge is mined or analysed to show advertisements.

“User data will not be used to target ads. As with everything we do, our main priority is protecting the private data of our users. That’s why unlike other apps we will not use your private data to display ads”, mentioned Durov.

Every consumer viewing a specific channel on Telegram sees the identical Sponsored Messages. As talked about, the Sponsored Messages might be seen on public channels with greater than 1,000 members.

The Sponsored Messages performance continues to be within the testing section and never obtainable to everybody. Once it turns into dwell, and Telegram is ready to stability its primary prices of kit and knowledge facilities, the corporate is planning to share income with the admins of the channels the place Sponsored Messages are displayed.

Pavel Durov claimed that Telegram is extra ad-free than its main rival WhatsApp saying the Meta-owned platform shares consumer knowledge with advertisers, despite the fact that they do not present advertisements themselves.



https://gadgets.ndtv.com/apps/news/telegram-sponsored-messages-channels-ads-testing-user-privacy-2617418

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