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The Power of Print: On I-Day, The Times of India delivered — and how! | India News – Times of India


India’s seventy fifth Independence Day deserved one thing particular from the nation’s most trusted supply of information. The Times of India delivered — and how! Millions of readers awoke on the morning of August 15 to discover a blockbuster version on their doorsteps, together with a number of books of the principle TOI, a number of books of the leisure pullout (relying on the situation), and a particular function, Leaders of Change.
Readers are inclined to take newspaper supply without any consideration, assured they are going to get it come hail or storm. But bringing out a newspaper is a fancy logistical train, and the problem will get magnified when one thing is completed on the unprecedented scale that TOI tried — and pulled off on August 15.
To provide you with an concept of the work that went on behind the scenes, over 1,400 distinctive pages needed to be created for TOI alone, since pages fluctuate throughout our a number of editions in numerous cities (TOI Delhi, for instance, could be fairly totally different from TOI Mumbai, given our give attention to native points and considerations. In truth, no two editions of TOI may have the very same pages).
When you think about that the identical printing and distribution group additionally handles TOI’s sister publications like The Economic Times, Navbharat Times, Maharashtra Times, Ei Samay and Vijay Karnataka, the extent of issue rises even additional. In all, over 4,500 distinctive pages had been created. These had been then printed throughout hundreds of thousands of newspaper copies, making for a complete of over 17 crore pages revealed in TOI alone!
This herculean process took weeks of planning. The result’s aptly summarised within the accompanying image of a newspaper vendor on the morning of August 15. This picture additionally fittingly symbolises the spirit behind the entire train — a gargantuan process completed with a cheerful smile!
All departments of TOI labored carefully to perform this feat. The Response group — which is liable for getting ads — burned the midnight oil for a number of days in a row. In all, over 750 purchasers had been featured throughout Times Group publications on a single day.
The Editorial group was required to provide a number of books with none drop in high quality. As if that wasn’t difficult sufficient, deadlines needed to be moved up — as a result of of the massive quantity of printing and strict safety measures, particularly within the capital, on the eve of Independence Day.
Special tales and articles had been commissioned and ready upfront. Late on August 13, having despatched the version for August 14 for printing, the group took a short break, then started engaged on the version for August 15. Work went on until the proverbial wee hours. After snatching forty winks round daybreak, the senior editorial management was again at work.
It was an analogous story for the Production group, which is liable for printing the paper. All pages needed to be printed by 4am, to offer the circulation division (Results & Market Development, or RMD, in TOI parlance) time to ship the paper.
The Production group deliberate meticulously for nearly per week. Those who went into the printing press on the night of August 13 put in an prolonged 36-hour shift by which they first printed the version of August 14, then the leisure complement, then Leaders of Change, and then the a number of TOI books. They lastly emerged round 7am on August 15.
All this tough work would have gone waste if RMD hadn’t bridged the final mile seamlessly, aided by the ultimate hyperlink within the chain — the heroic vendor, who usually braves rains, floods, riots and numerous different issues to ship the newspaper to readers.
Organising, collating and transporting so many books whereas following acceptable Covid protocols was a fancy logistical train, as was guaranteeing that distributors would distribute all of the books to their supposed locations. But RMD rose to the duty, and the distributors cooperated enthusiastically, as they all the time do, leading to readers receiving a particular version that appears to have thrilled and delighted them, going by the suggestions that has poured in.
Sceptics have been writing obituaries for Print for a minimum of 30 years, ever because the arrival of satellite tv for pc tv within the nation. But Print has proved much more resilient than many give it credit score for. Content, curation and credibility have been the cornerstone of the Times Group’s lengthy and profitable existence. We are extra firmly dedicated to them than ever earlier than, and we sit up for giving our loyal readers many extra memorable editions to treasure!



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