TVS Eurogrip is the principal sponsor for Chennai Super Kings; deal value pegged at over (*100*) 100 crore | Cricket News – Times of India

CHENNAI: Two and three wheeler tyre producer TVS Eurogrip on Tuesday stated it has related to 4-time IPL winner Chennai Super Kings, owned by The India Cements Ltd, to be its principal sponsor for the subsequent three years.
Chennai Super Kings and TVS Eurogrip would launch a collection of initiatives to have interaction the massive fan base of CSK throughout the nation. The partnership for the subsequent three years (2022-2024) would additionally give TVS Eurogrip the visibility on the entrance of CSK’s yellow jersey, an organization assertion stated.

The value of the TVS Eurogrip-CSK partnership was upwards of over (*100*) 100 crore, sources in the know stated. It is for the first time a serious TVS Group firm was signing up as a principal sponsor, the sources advised PTI.
“TVS Eurogrip is delighted to associate with Chennai Super Kings. The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity”, TVS Srichakra Ltd, government-vice chairman (gross sales and advertising and marketing) P Madhavan stated.
“We look forward to co-creating exciting experiences for trade and our customers with this association. We see great synergies between the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip”, he added.
TVS Srichakra Ltd, are the makers of TVS Eurogrip model, one of producers of two, three-wheeler and off-freeway tyres to serve each home and abroad markets. TVS Srichakra Ltd, is one of the flagship corporations of the TVS Group.
TVS Srichakra Ltd has manufacturing services in Madurai and Rudrapur (Uttarakhand) with a manufacturing capability of over 3 million tyres a month.
On the affiliation with TVS Eurogrip, Chennai Super Kings Cricket Ltd, CEO, Okay S Viswanathan stated, “we are delighted to have TVS Eurogrip as our principal sponsor and we welcome them to the Super Kings’ family. It is going to be an exciting phase for us. We believe that this partnership will help us build on the long-lasting relationship with the fans”.
Chennai Super Kings beat Kolkata Knight Riders in the IPL 2021 remaining to win their fourth IPL title in October.

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