NEW DELHI: Having lost the battle for Bengal, BJP is but to take a seat down on a proper introspection of what went incorrect of their fastidiously crafted marketing campaign to oust chief minister Mamata Banerjee and her Trinamool Congress.
Party insiders say amongst different points that got here in the means, the social gathering was unable to counter the “outsider” marketing campaign in opposition to it by TMC and that the “personal attacks and taunts” on Banerjee value them dearly as folks in the state disliked the disrespectful method to a sitting CM and a girl.
Local BJP leaders and central leaders – campaigning in the state for virtually two months – have been focusing on Banerjee, whose reputation was the essential single most essential aspect round which the TMC marketing campaign was constructed.
“When this popular figure was hit by state BJP president Dilip Ghosh (asking her to show her legs wearing Bermudas), Prime Minister Narendra Modi (the Didi O Didi taunt) or home minister Amit Shah, it generated anger among even those who were not paying attention to the campaign,” mentioned a celebration supervisor.
The TMC’s “outsider” marketing campaign in opposition to BJP appeared to have labored as the saffron social gathering didn’t venture any chief from the state and ran its whole marketing campaign with central leaders, who didn’t even communicate Bangla and are disconnected with the social, political tradition of the state.
“How can you woo a people when even the slogans are in Hindi and not in the local language,” identified a celebration functionary who labored in the state. “We could have countered it… but we failed to do it,” mentioned one other chief.
Apart from these insiders have blamed the social gathering technique of working the whole election train by means of feedbacks from senior social gathering leaders introduced in from different states, who had no data of Bengal or its folks. “These leaders may be skilled, seasoned, but they were alien to the texture and flavour of the ground they were to work on… clueless about how people behave there,” mentioned a partyman, who has labored in the state.
Senior BJP leaders like Sunil Bansal (UP), Chandrashekhar (Rajasthan) Pawan Bansal, Ratnakar had been posted in the state to take care of numerous areas and supply suggestions from the floor on the foundation of which tickets have been to be distributed and marketing campaign to be designed.
According to a different social gathering supervisor, the central leaders who had no ear to the floor, have been blindly listening to the new imports from TMC, with out verifying the details that they have been bringing to the desk. This went incorrect in lots of locations. In reality, one of the essential causes for BJP’s defeat was that, the similar faces of anti-incumbency from TMC, got here in search of votes carrying the saffron jersey, whereas TMC had already put in a recent face in the similar constituency to counter anti-incumbency at the native degree.
The BJP management will likely be taking inventory of all the elements that have been accountable for the social gathering’s debacle in West Bengal, which has excessive on the social gathering’s agenda because it gained 18 of the 42 parliamentary seats in the state in 2019.