New Delhi: Chinese smartphone maker Xiaomi has introduced a new emblem with refreshed new company visible identification, fusing oriental philosophy with the design idea of “Alive”.
Xiaomi stated that this new branding goals to additional strengthen the corporate’s foothold within the premium market, whereas elevating model consciousness with its audiences by its new dynamic emblem.
New 12 months. New look. New us.
— Xiaomi (@Xiaomi) March 30, 2021
“Xiaomi’s brand new logo was designed by a world-renowned designer, professor of Musashino Art University and the President of the Nippon Design Center (NDC), Kenya HARA. Adopting a softer, rounder contour on the corners of the previously squared logo, along with redesigned “MI” typography, the new logo is now more aesthetically pleasing. Corporate color remains orange to continue to convey the liveliness and youthfulness of Xiaomi. Black and silver will also be used as supplemental colors to accommodate high-end product line applications,” the corporate wrote in a weblog.
Meanwhile, Twitterati had a gala time, sharing memes and hilarious tweets after the emblem was made official.
— Naman Jain (@namanbhulawat) March 30, 2021
Xiaomi’s new emblem… designed by the world-renowned designer Kenya HARA, infused with philosophical pondering.
I feel they want a refund. pic.twitter.com/P9KuBqmPGy
— Stu (@StusReviewsUK) March 30, 2021
— Info Feeders (@Info_Feeders) March 30, 2021
Chinese cell phone big Xiaomi has simply unveiled its new emblem, which took a well-known Japanese designer three years.
(The unique is the sq. and the new one is the one with rounded corners) pic.twitter.com/wXcDrEVObr
— Chris Derps (@ChrisDerps) March 30, 2021
Xiaomi’s model new emblem was designed by a world-renowned designer, professor of Musashino Art University and the President of the Nippon Design Center (NDC), Kenya HARA.
“Xiaomi adopts a new dynamic logo format for the first time, disrupting the traditional rules of brand logo usage of the past. The new logo is not fixed at the four corners of the square, instead, it adapts to content and is placed at the most suitable position. The new dynamic logo further embraces the philosophical thinking, making the logo truly come “Alive”,” the Xiaomi weblog added.